Kash Beauty is a vibrant cosmetics brand founded by renowned makeup artist Keilidh Cashell in 2020. With a strong following on social media, Keilidh utilised her extensive experience and knowledge gained from years in the beauty industry to create a brand that resonates with a broad audience. Kash Beauty focuses on inclusivity and customer engagement, offering a range of high-quality makeup products designed for various skin tones and preferences.

The brand has quickly gained popularity, now boasting over 70 products across 11 collections, including essentials for face makeup, eye looks, and lip care. Each product is crafted with a keen understanding of makeup artistry, drawing from Keilidh's background as a professional makeup artist. Kash Beauty aims to challenge conventional beauty standards by promoting authenticity and encouraging customers to be part of the creative process. For instance, fans often help in naming products and providing feedback during product development phases​ Goss.ie​ Brown Thomas.

Kash Beauty has made a significant impact in the beauty industry, becoming a notable competitor in a saturated market. Its success is attributed not only to its high-quality offerings but also to Keilidh's personal brand and the community she's built around her. The brand emphasises collaboration, recently announcing a remix collection in collaboration with fellow beauty influencer Charleen Murphy, highlighting its commitment to engaging with its customer base​ Goss.ie.